‘Lexus - Hybrid-living suite’

Lexus is strengthening its grass-roots marketing to deepen its roots with existing customers.”Given the market we’re in, customer loyalty is more important than ever,” said Brian Bolain, Lexus’ national manager of interactive and automotive event marketing. “When you buy a Lexus, you are part of a family, which includes opportunities [...]

April 16th, 2008 | On The Road | 0 comments | Continued