executive director of the Innovation Center for Energy and Transportation, agrees. “I don’t think Chinese hybrid vehicles are ready for large-scale production,” he says. “Companies want recognition for being the first to have them. It’s mostly about PR to start with, although it’s also about developing capability in the technology for the future.”
April 29th, 2008 | On The Road | 0 comments | ContinuedAll Posts Tagged With: "Beijing Auto Show"
10 Best Concepts from the Beijing Auto Show
As the Chinese auto industry sharpens its skill set and exercises its financial muscle, it’s rapidly moving away from being merely a provider of low cost cars and mass transportation. Some were good; some not so good. But as GM design boss Ed Welburn observed: “They don’t know the rules, but that’s okay. There’s a lot of creativity here.”
April 22nd, 2008 | On The Road | 0 comments | Continued
GM Dusts Off a Familiar Brand Strategy for China
China’s car market boom has given GM a chance to revive the marketing mantra invoked by the company’s long-time chief Alfred Sloan — and to avoid the costly missteps that marked GM’s decline in its home market over the past two and a half decades, executives say.
April 22nd, 2008 | On The Road | 0 comments | Continued