Jag-Land Rover dealers happy with Tata deal
Britishness of brands must be kept by new Indian owner to help sell cars in the future
Most dealers across Europe are enthusiastic about the future for Jaguar and Land Rover following the sale of the two brands to Tata Motors.
“The Indians have style and a quality of life, and that is what we need again for Jaguar,” said Manfred Hauswirth, chairman of the German Jaguar dealers association and the owner of a dealership in Aachen.
Early customer reaction also has been positive, Luc Spiessens, sales manager of Jaguar Antwerp in Belgium, told Automotive News Europe.
“They tend to make jokes [about the deal] after entering the showroom,” Spiessens said, “but during further conversations they see it as a positive and sensible move.”
Ford Motor agreed to sell the British brands to the Indian automaker last month for $2.3 billion (about 1.5 billion euros).
The EU is carrying out a routine inquiry into the deal. The EU’s report is due by April 30. The sale is expected to be finalized in June.
Via: Automotive News - Subscription Required